Video production is the practice of producing movie by shooting images (videography), and creating combinations and reductions of parts of this video in live production and post-production (video editing). In most cases the captured video will be recorded on the most current electronic media such as SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture has become obsolete and solid state storage is reserved for only storage. It's currently distributed digitally in formats like the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video creation is the service and art of creating content and delivering a finished video product. This can include production of televIsion programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a solo camera operator with a professional video camera in a single-camera setup (aka a "one-man band"),
- a videographer with a sound person,
- a multiple-camera setup shoot in a television studio
- a production truck requiring a click here television crew for an electronic field production (EFP) with a production company using set construction on the backlot of a movie studio.
Shooting styles and techniques include:
- Using a tripod for a locked-down, stable shot;
- hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural movement
- incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane that smoothly soars to varying heights as seen in the finale of the movie Grease;
- using a Steadicam for smooth motion as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.
Video production is essentially the whole process of developing a video. Whether it is a short movie, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the general process is fundamentally the same. The basic process can be separated into three subcategories.
These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the movie is released to the general public. In this guide, we will attempt to provide you with the clear definition of video production by explaining the entire process of video production.3 Chief Stages of Video Production
This is the planning phase. There'll be no recording in this procedure, just preparation.
- An idea is shaped
- The script is written
- The cast is selected
- The audio and video crew members are chosen
Scene locations are selected, the script is revised and edited if needed, and a summary of the whole recording process is made.
There are lots of additional factors that must be reviewed as well. Proper lighting for each scene is critical. Sunlight and artificial lighting do not often mix well, so the time of day, weather conditions, and place for each scene has to be carefully chosen.
Once all of the crew and cast have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will proceed to another scene. This procedure repeats until each scene in the film has been shot. Once each scene has been properly shot, it is time to proceed to another stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film has been completed. This includes merging each scene, syncing audio and video, editing sound and video, and adding special effects.Professional Video Production
There are several businesses that provide video production as a service. This permits companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be prosperous, there needs to be much more behind it than only a man with a camera. The video must be targeted and distributed correctly, or the video is only going to reach a few of possible customers. A video describing a general overview of your products and/or services is great if you've got a stand-out market, but if you have competition, your movie must show the potential client why they should choose your business over your competitor's business. The movies can then be distributed through the right platforms to achieve the maximum number of people who may be interested in your company's services.
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